SPRNG | A Blog for Health and Wellness Professionals

Amanda Nighbert didn’t build her coaching business overnight.

Raise your hand if someone has helped your coaching business get to where it’s at today. 

Have these words crossed your mind? 

If I’m being honest, most About Me pages stink worse than my gym socks. That’s because most people like to talk about themselves and frankly, I don’t care about you—not in a mean way, in an, I’m-a-busy-person-and-I’m-here-for-a-reason way.

Those in the fitness game have heard names like Jillian Michaels, Tony Horton or Scott Herman—all icons in the coaching and trainer industry.

Christian Guzman stacked 750,000 Benjamins in 2017 at age 23. By 25, he launched a new gym, clothing line, and supplement partnership, without paying for any traditional marketing. How’d he do it? His story began like many of ours—drawn to health and fitness because he wanted to feel more confident. He joined a fitness group that met on Mondays, Wednesdays, and Thursdays and got hooked. Two years later, he picked up a handheld camera and started vlogging, posting 1-2 minute workout tips on Youtube—that was 2012.

Imagine if every abdominal crunch you did was worth 44 of them.

Email marketing is one of the most cost-effective marketing strategies for small businesses. On average, email marketing sees a return of about 40:1—basically, you’re making 40 George Washingtons for every buck you spend on sending digital messages.

You’ve probably been thinking about launching some social media for your health and fitness business. Every time you’ve taken a step towards it, you see thousands of other coaches pumping out loads of content, making you wonder, “can I even do that?”

We all have that one person who we think dominates on Instagram. It could be a celebrity, an influencer, hell, it might even be your sister-in-law whose oil paintings rack up triple digit likes. What’s important is that you connect with their posts and they’ve turned you into a faithful follower.